Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach consumers. The key objective is to promote brands through various forms of digital media.
According to Michael Becker , Teradata
One thing is clear in 2015—digital no longer represents merely one component of a larger marketing strategy. It is now foundational. It’s no longer a question whether or not digital avenues will be considered in collection of data, inbound and outbound communication with customers, and marketing techniques, but a question of how. We’re seeing changes in the digital sphere daily—from the changing screen sizes we’re tapping to the changing software updates and user interfaces to the changing complexity of customer data available to marketers.
Individualized marketing is now the norm, not the exception—it is either embedded or strategic for 78% of marketers, according to our 2015 Data-Driven Marketing Survey. And it’s on the rise as we move into the future. Many brands are just beginning to understand best practices in digital marketing, however, and much revolves around simple trial and error. For example, with so many customers glued to their phones, push notifications are an up-and-coming digital marketing tactic. However, marketers must ask, “How much communication is too much? Do our customers want to be communicated to every day, every week, or every month?” And “How do I utilize push notifications in coordination with other communication channels?”
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